The Buds were walking, talking flower buds derived from the
name of Budgen
Supermarkets - otherwise known as Budgens.
The gang comprised of Buddy,
Zooma, Rose, Ali and Budgeni, and flighty
Budgie and together they fronted
The Budgens Bud Club, a kids club for
budding young customers which was
launched back in 1986...
Buddy was the hip orange Bud, never
seen without his trendy transistor radio.
Rose was a pretty pink Bud, and Zooma
a zippy yellow Bud full of energy.
Ali Bud was blue and he carried around
a fizzy drinks can from which would
emerge the spectre of Budgeni. Flying
over and above them all was little
Budgie the bird.
For the princely sum of £1.00
folks would get a Bud Club Members Pack
comprising of a membership card, Buds
certificate, Buds Club badge, Buds
wall poster, a pack of crayons, and
details of a Buds colouring competition.
Most importantly of all, the Buds had
their very own in-store comic. This
comprised of 12 full-colour pages and
included a fantastic Buds comic strip,
drawn by the great Sid Burgon, of Fleetway
comics fame. At the time, Sid
was also producing strips for Whizzer
and Chips and their ilk, amongst them
Joker, Ivor Lott & Tony Broke, Book
Worm and Lolly Pop. The Buds were
distinctly "Burgonesque" in
design, and the stories very much in keeping
with the spirit of those Fleetway strips,
even though they were a corporate
Budgens threw a bit of weight behind
their new club. By the time issue
number two hit stores they boasted more
than 1,000 Buds Club members,
and costumed Bud characters were photographed
visiting schools around
the supermarket catchment area. The
Buds weren't the most inspired
creations in the world, but the strips
were faultless, and those Buds
mini-comics make interesting reading...
Toonhound's very-own mini-site devoted
to those Fleetway fun
comics and the folks who drew them...
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