GOLDEN CARROT PROMOTION
Here's a "cracking" promotion from Weetos.
To tie in
with the release of "Were-Rabbit", they hid
Carrot (cardboard, not gold bullion), and 150 Orange Carrots
inside special packs of their Weetos Honey and Weetos
Chocolate breakfast cereal.
Whoever found the Golden Carrot won a special "Animation
Day" for themselves and their classmates. According
competition rules, a model maker from Aardman Studios
would come to your school and give up to 30 pals a
special animation lesson (with terms and conditions,
of course). The winner also got a Playstation 2, and
a "Curse of the Were-Rabbit" game.
The 150 Orange Carrot winners won "just" a
Playstation 2, and a "Curse of the Were-Rabbit"
The Weetos competition closed on 30.06.06.
Weetos' parent company is Weetabix, and their ties with
Aardman go back to Chicken
Run. This time, however,
there was no accompanying Weetabix promotion - which
was something of a surprise...